Macro Tsimmis

intelligently hedged investment

Activision Blizzard (ATVI) update #2—“unleash your inner rock star”

Posted by intelledgement on Tue, 31 Mar 09

As promised, our gaming company Activision Blizzard (ATVI) released two games in the last week: Monsters vs. Aliens™, based on DreamWorks Animation’s (DWA’s) 3D movie of the same name—which itself hit the theaters last Friday—and Guitar Hero® Metallica®, the latest expansion of that blockbuster franchise. And in concert (if you will pardon the expression) with March Madness, here is one of the ads ATVI are using to promote the Metallica release:

LOL we saw Bobby Knight playing Guitar Hero at Metallica—his hair was perfect.

Also last week, Activision Blizzard announced the November release of Call of Duty® Modern Warfare® 2. This is a sequel to the best-selling first-person action game of all time, Call of Duty® 4: Modern Warfare™, which has sold more than 12 million copies worldwide, to date. The one disappointment is that with Modern Warfare 2 now set to come out so late in the year, it does not appear as if Activision Blizzard are expecting to release Starcraft II in 2009, afterall.

Previous ATVI-related posts:

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